IMPACT 17
FEATURING DJ KHALED


Channeling the reach of one of today’s top influencers into an event launch






DJ Khaled is already a potent social media force, otherwise known as the “human meme.” We harnessed the power of his reach to build awareness for the launch of his Impact Festival—bringing together his fans at a series of events that merge music, fashion, tech and art.



The team worked with his existing digital ecosystem to strategically and creatively build buzz and drive attendance. A combination of owned and paid channels such as snapchat, Facebook and Instagram, among others, were used to make this experience a success. And now we’re primed for another one.



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